Driving the future of content consumption in India

Thu, February 25, 2021 (12:30 pm - 1:00 pm) 

February
25 Thursday

Driving the future of content consumption in India

Thu, February 25, 2021 (12:30 pm - 1:00 pm) 

Description

In this era of information overload, Gen Z and millennials often find themselves drained with long-format content. Hence, they resort to short or bite-sized video as the new source of news & entertainment. The short-video format is emerging as a consumer’s go-to solution, more so when it complements their interests.

We are talking to industry experts about the factors driving content consumption in today’s India.

Topics that will be discussed:

  • How is India consuming content?
  • Rise of short video streaming apps in India
  • The state of ‘Indianising’ content
  • State of innovation in the social media space

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