In this era of information overload, Gen Z and millennials often find themselves drained with long-format content. Hence, they resort to short or bite-sized video as the new source of news & entertainment. The short-video format is emerging as a consumer’s go-to solution, more so when it complements their interests.
We are talking to industry experts about the factors driving content consumption in todayâ€™s India.
Topics that will be discussed:
- How is India consuming content?
- Rise of short video streaming apps in India
- The state of â€˜Indianisingâ€™ content
- State of innovation in the social media space